When you’re running lean, launching big, or undergoing a reorg, more work isn't the answer.
A fractional social partner who thinks the way your brand thinks.
Karen Li of Weflouri is a strategist with multicultural, business-first POVs and years of leading social trusted by Fortune 100 brands, startups, and regulated brands. Let’s help you find a clear social media direction without full-time hires.
You’re doing serious leadership work, and social is part of the plan.
Most of the teams we support are navigating far more than what people typically label as “social media.” They see how it ties to revenue, customer retention, brand trust, cross-functional alignment, and the constant fear of missing out. How do we use AI while staying authentic to our brand? You don't need more noise. You need clarity, direction, systems, and someone who can help you carry the complexity.
Who we work with
Corporate & Startup Teams
The directors, VPs, and social leads are holding everything together through reorgs, launches, and shifting priorities. Let’s help you market while building brand trust, ensuring compliance, and harmonizing internal priorities.
Agencies
When you need a senior strategist who knows how to navigate complex dynamics, step in confidently and operate like an embedded partner without adding too many meetings.
Regulated Industries
Finance, healthcare, and government-aligned brands. We understand how to work in an ecosystem where it touches compliance, risk, careful assessment, and trust at every turn.
Our Services
Best Seller: Strategic Campaigns
A short-term partnership for brands that already have great people. You need an expert rooted in human- and business-first lenses, with years of leading social for various brands, to build a campaign strategy, guide the narrative, and bring structure to a complicated moment. Your team executes. We create the strategy.
Premium Social Execution
For regulated or thoughtful brands that want social done right with a steady pace, thoughtful systems, and compliance at the center. We bring you intentional execution shaped by business context and years of working inside financial and healthcare ecosystems. (Limited space for long-term support.)
Speaking & Workshops
Designed with warmth, clarity, and a business-first approach, Karen Li of Weflouri delivers speaking engagements and workshops on marketing and social media (organic and paid), customized for teams, nonprofits, and universities. All sessions are designed to help teams build a sustainable relationship with social & marketing
Trusted by the world’s best organizations.
You are in great company
The most meaningful way to succeed is to support your brand.
"I had the privilege of working with Karen as my Social Media lead and was excited to see her embrace her role as a true strategist in her field. She was able to keep in tune with trends in the space and translate them into actionable concepts and ideas to drive the business and KPIs. Plus, her ability to pivot between strategy and execution was one of her key strengths, allowing her to succeed in her role." - Shaun Rowan-Popoff
SVP of Marketing, Green Dot Corporation
"Within the first quarter, our page looks more professional than ever. As we took Karen's advice, we gained more followers and businesses." - Carrie Chen
Founder & CEO, All Agent Services LLC
"I have no reservations about referring Karen Li at Weflouri. She’s credible and has a marketable and diverse portfolio to provide you with resources to elevate your business and future endeavors." - D'Jillisser Kelly, MPH,CP
Founder & CEO, EnHer U Consulting
Meet our founder
Hi! I'm Karen! (she/her) I'm a strategist, writer, and marketing executive shaped by a multicultural upbringing, a decade of leading social in corporate, startup, and regulated environments, and an MBA that taught me how business and storytelling meet.
I earned an MBA in Marketing Management from Temple University while leading social for a publicly traded bank with a nationwide reach and a valuation exceeding $2.5B. Since then, I have successfully supported hundreds of brands worldwide.
My work blends clarity, systems thinking, and emotional intelligence, helping brands navigate complexity with steadiness and intention.