Walmart Moneycard
+650% followers, +6,942% reach, +8,787% engagements yoy & exceeded all kpis.
Received significant recognition from product lead & CMO.
Overview
Walmart MoneyCard is the smart choice for Walmart shoppers with cash back at Walmart & plenty of features to do shopping, pay bills, & send money easily.
Goal
Provide additional social media ideas to build a positive brand association, recognition, and credibility. The repeat visibility and engagements will generate customer interest in the top funnel.
Approach
To have Walmart regional stores engage with MoneyCard’s social page. Launch promotional selfie sweepstakes. Align content style and feature promotional products on the Walmart dot com page while telling how customers can utilize the product to further benefit their Walmart shopping experience.
Work Sample
customer highlight
We highlighted Walmart MoneyCard Prize winners to share product benefits and explain to customers how they can live better through card benefits.
Live better real money talk
Being human, relevant, and empathetic is at the core of creating and managing a great community. We leverage Walmart’s Savvy Optimist persona to speak to our customers humanly, showcasing how we can help the customers live better with Walmart MoneyCard. Constant bridge and connect current Walmart promotions with MoneyCard product messaging.
Interactive and seasonal conversations
Relate financial tips and topics to holiday or relevant moments in time, including crisis. We encourage our followers to participate by asking fun and relevant questions prompting them to reply.