How I grew a finance brand's social media from 3k to 60k in one month

In the ever-evolving realm of social media, achieving rapid growth for a finance brand’s online community is no small feat. Yet, I'm excited to share a remarkable success story of catapulting a social media following from 3K to a staggering 60K in just one month, all while keeping the budget in check.

This post shares the playbook that led to this spectacular surge in audience size.

The Foundation - SWOT Analysis

To kickstart this journey, I began with a robust SWOT analysis. This laid a strong foundation and helped us comprehend our strengths, weaknesses, opportunities, and threats, allowing us to tailor our approach to perfection.

Navigating Boundaries in the World of Trends

Not every trend aligns with regulated brands. I explored the importance of setting boundaries and choosing trends harmonizing with the brand's identity, ensuring resonance with the target audience.

The Audience-Centric Approach

Understanding the audience was pivotal. We delved deep into deciphering what resonated with our social media followers and how we could consistently provide value, thus creating a thriving community.

The Art of Mastering Paid Social

I assessed our strategy for paid social, where a meticulous audit and optimization approach played a crucial role in transforming our paid social campaigns.

UGC - Strengthening Community Bonds

Learn how we harnessed the magic of User-Generated Content (UGC) and its impact on strengthening our community bonds.

There's no one-size-fits-all strategy in the ever-evolving landscape of social media marketing. This success story is a testament to the power of understanding your audience deeply and implementing a strategic mindset.

Let’s connect to explore customized strategies for your brand’s unique goal.

3 Unspoken Instagram Rules That are Just Myths

You get how it is - trying random hacks found by scrolling, and the results are wild.

Here are the three “rules” to avoid and the reason behind each of them.

Myth #1: Not replying to comments or ghosting makes your brand desirable.⁠

🌟 It makes you neglectful, not cool. This is different than taking social media breaks or needing more capacity to reply to all.⁠

Consider seeking community management services to help your brand connect digitally with your target audience and join online conversations relating to the brand.

Myth #2: Focus on followers because more followers mean more clients.⁠

🌟 It’s not always true. While a strong following can build credibility, the followers may not be in your target market, resulting in talking to non-prospects. Tailor your message in front of the right people is preferred.⁠

No business is one size fits all. Sometimes, other KPIs can move the needle far more than getting too caught up with follower counts.

Myth #3: Post every day to grow your account.⁠

🌟 Find a balanced posting schedule that works for your business. Otherwise, exhaustion will grow before revenue.⁠

Consistently showing up and connecting with your audience can increase brand awareness, but it shouldn’t detract from other priorities for your business.

Consider outsourcing a social media expert to help you create relevant content and manage social media channels. ⁠ Running a brand is difficult; you shouldn't have to guess and hope while promoting your business on social media.⁠ For social media management, content creation, advertisement, or consulting support, see how we can work together. 🤗⁠

In case you’re wondering: Weflouri is a top-rated boutique social media agency with a proven track record in helping regulated brands across the financial, healthcare, government, and consumer products industries drive social visibility and business goals through social media.

Interested? Let’s get down to business and ask me social.