Strategic social campaign leadership for regulated and cross-functional teams.
Senior social strategy shaped by clarity, culture, and lived experience.
Social is not about posting more.
In a noisy, reactive social landscape, clarity is not optional. You need a partner who sees the whole picture, from compliance to culture, from paid ads to organic voice, from the boardroom to the brand story.
I’ve done the work and can step in to help navigate your social media project with the senior-level strategy required.
My approach
Business-first clarity
I lead with business goal, not tactics. Every social decision is anchored in alignment with broader organizational strategy and KPIs.
Multicultural lens
As a Taiwanese American strategist who lived in multiple intersections, I’ve learned to see stories through multiple lenses, essential for brands navigating diverse markets and culturally nuanced audiences.
Sustainable leadership
Social shouldn’t overwhelm teams. My approach protects your people and your process while elevating your presence. No fire drills. No over-promises.
Platform fluency
I stay connected to emerging behaviors across platforms, such as what audiences are responding to, how algorithms shift, and how culture travels. I then integrate that knowledge strategically to what serves your business goals.
About the founder
Hi, I'm Karen! (she/her)
I’ve spent over a decade leading social and digital marketing for highly regulated brands, including heading social media for a $2.5B publicly traded bank.
My background spans direct-to-consumer and B2B marketing, paid campaigns, content ecosystems, and creative direction for brands accountable to boards, compliance teams, and executive leadership.
I earned my MBA in Marketing from Temple University’s Fox School of Business while working full-time and leading social at the corporate level. Before that, I studied at the University of California, Davis, where I developed a strong interest in culture, communication, and how people connect.
My multicultural background also adds a layer of empathy and insight, helping me read between the lines, understand global audiences, and shape stories that resonate deeply.
Today, I serve as a fractional social strategist and campaign lead for organizations that need senior-level guidance without adding another full-time executive to the org chart.
Corporate, startup, or agency leaders looking for fractional social leadership without the overhead of a full-time hire.
Regulated or compliance-heavy industries that require both discretion and strategy. You want a partner who won’t just “post content” but also understands compliance, approvals, risk, and organizational nuances.
Organizations preparing for launches, reorganizations, or growth with limited internal bandwidth.
Who I work best with:
Driving 1,567% organic community growth in one year for a publicly traded bank, recognized directly by the CMO and President.
Launching an e-commerce eyewear brand from scratch, leading all creative + marketing operations, and surpassing revenue targets by 21% YoY.
Championing Diversity & Inclusion through hiring, mentoring, inclusive content strategy, and community work supporting BIPOC, LGBTQ+, veteran, and women-led businesses.
Leading social through complexity from corporate reorganizations to high-stakes omnichannel launches to crisis periods where clarity mattered most.
A few things I’m proud of:
The short td;lr version
Karen Li, MBA, is a social strategist and fractional campaign leader with 10+ years of experience supporting Fortune 100 companies, regulated industries, funded startups, and public sector teams. She holds an MBA in Marketing Management and specializes in business-first strategy, multicultural insight, and sustainable execution frameworks. Her work blends modern platform intelligence with calm, human-centered leadership.