Hi, I'm Karen! (She/Her)

(Thank you for visiting this part of the website to learn more about me.)

I am a dynamic social media marketing executive with 10+ years of experience driving direct-to-consumer and B2B digital marketing in social media programs for highly regulated brands across finance, healthcare, government, and consumer products.

I'm a forward-thinking digital marketing strategist passionate about telling a brand's story, recognizing and anticipating social media trends, seizing opportunities, and implementing strategic, creative, and cost-efficient paid advertising campaigns that lead to organizational success.

I earned an MBA in Marketing from Temple University (Fox School of Business) while working full-time, heading social media for a $2.5B+ publicly traded company. I also received my Bachelor's degree from the University of California, Davis. Feel free to check out some work samples while you’re at it!

Most proud of:

  • Unmatched community growth. Within one year of owning social media, we drove a record 1,567% organic community growth and received significant recognition from the CMO and President.

  • Launched an e-commerce eyewear brand from inception. Headed all creative and marketing operations and exceeded revenue goals by 21% year over year, working alongside the CEO.

  • Commitment to Diversity & Inclusion. Fostered at work through hiring, mentoring, inclusive marketing, and volunteer efforts with the University of Washington to support businesses owned by BIPOC, women, LGBTQ+, and veterans.

Is this you?

  • A corporate, startup, or agency executive needs a trusted social media partner who understands social media and business best practices.

  • A small business owner looking to elevate social media presence, communicate with customers, and increase market share without being overwhelmed.

Whether you want to save time and energy through social media management, advertising, or consultation, we’ve got your back!

Personal

Outside work, I try new food joints, attend farmer's markets, and attend local plays and musicals.