For launches, reorgs, or busy seasons, I help your team move with intention.
A strategic partner who gets your world and your brand.
Shaped by corporate leadership, multicultural POVs, years guiding social for regulated brands & paired with a strong pulse on cultural shifts, platform changes, and what actually moves audiences today. I blend business intelligence with a human-centered strategy that your team can feel great in.
Perfect for teams working on something big, the kind that needs way more than someone junior.
If you’re here, you’re likely carrying more than what people typically call “social media.” You’re juggling launches, cross-functional stakeholders, shifting priorities, AI expectations, brand trust, compliance, and the pace of an internet that never slows down.
And you need someone who understands the speed, nuance, and human psychology behind today’s social landscape.
I’m a strategic partner who understands:
the emotional weight of leading lean,
the realities of reorgs and approvals,
the politics of navigating senior leadership,
the nuance of social in regulated spaces,
and the human side of guiding a team.
This is where I come in.
Strategy built to drive business needs, not just content calendars.
In a Strategic Campaign partnership, we build a social ecosystem that reflects your business reality, the timing, the pressure, the cross-functional needs, and the goals senior leaders actually care about.
Campaign Architecture
A clear concept-to-completion structure for your launch or initiative. From narrative direction to channel planning to cross-functional alignment, I've got you covered.
Messaging + Creative Direction
Thoughtful messaging that matches your brand voice, your regulatory requirements, and the emotions that connect with today’s evolving landscape.
AI-Integrated Workflows
Practical, ethical, efficiency-minded workflows that give your team time back without sacrificing human judgment.
Paid + Organic Strategy
A unified ecosystem so your social efforts reinforce each other instead of competing for resources.
Stakeholder Alignment
Clarity documents, frameworks, and guidance to help your leadership and stakeholders understand the plan.
Measurement + Optimization
KPIs, reporting structure, and insights that connect social to business goals, never vanity metrics.
My work is shaped by multicultural lived experience, an MBA in marketing management, and years of leading social and creative teams across corporate, startup, and publicly traded environments.
I bring both the empathy to understand your team’s bandwidth and the strategic discipline to simplify complex moments with calm, grounded leadership.
You deserve a social strategist who understands business, regulation, and people.
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Business-First Perspective
Social is never “just social.” I approach every campaign through the lens of revenue, risk, brand trust, and organizational context.
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Multicultural + Human-Centered Insight
I design strategy with cultural knowledge, emotional nuance, and an understanding of how people truly consume content today.
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Regulated-Industry Expertise
With experience leading social in highly regulated industries, I have worked closely with legal teams to ensure accuracy, compliance, and trust in social initiatives.
What’s included
Your deliverables are designed to reduce noise, create alignment, and guide your team with clarity and confidence.
Deliverables:
Campaign structure (narrative, timing, flow)
Social ecosystem map (paid + organic integration)
Messaging frameworks
Creative direction notes
AI-informed workflows
Risk + compliance considerations
Competitor + landscape insights
KPI framework + reporting structure
Leadership alignment documentation
Weekly or bi-weekly async update
Optional:
Internal training/enablement
Light stakeholder presentation support
Content calendar structure creation
How it works: structured process made for busy teams
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We map your goals, business realities, brand constraints, and cross-functional needs. Meeting with stakeholders if needed.
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I design your strategic structure, messaging, ecosystem, and workflows.
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You receive clean, digestible documents designed to bring clarity to your team and stakeholders. Bespoke creation for your brand, ready to be implemented by your stellar team.
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For the remainder of the engagement, I provide async support, directional reviews, and strategic pivots as the campaign moves forward.
Project starting at $10,000.
“Karen built out the social media program that we used with Walmart. The social posts and formats were developed exclusively by Karen, and she delivered amazing growth. The foundation Karen built for the business has set us up for ongoing, sustainable growth.”
-Mark Lauderdale, SVP
“Karen is an exceptional marketer. She is always on top of the latest tech and trends driving the industry, and she looks for clever ways to implement new ideas.”
-Russell Debes, Account Manager, Global Marketing Solutions, Facebook
“Karen is a true social media expert who excels at strategic programs that bring brands to life and deliver results. She is warm and collaborative, with strong leadership qualities.”
-Deirdre Lopez, Marketing Director
Karen is one of the most innovative, passionate, and professional marketers you will ever encounter. She made sure that the social media accounts adhered to company policies and procedures, as well as the complicated mix of laws and regulations that govern the industry. Karen understands that social media compliance allows businesses to create a wide array of social media accounts with strong branding and uniform messaging while mitigating against both internal and external threats to the brand.
-Grace Carbonell, Esq., Director of Compliance
