Visa
Overview
The Visa Everywhere Initiative is a global innovation program that tasks start-ups to solve the payment challenges of tomorrow, further enhance their product propositions, and provide visionary solutions for Visa’s vast network of partners. In 2022, the Visa Everywhere Initiative program has awarded $530,000+ USD in prize money throughout the competition.
Goal
To create organic and paid social content for Visa and TechCrunch to drive awareness, applications for future competitions, and interest in onsite and virtual event attendance. Events include:
2022 global finals live in Qatar, watching five fintech startup founders from:
Latin America
Asia Pacific
North America
Central Europe, Middle East, and Africa
Europe
2023 special edition competitions to focus on uplifting and supporting underrepresented communities in the United States, including:
Black American
Women
LGBTQ+
Approach
To amplify the fintech startup community and make a splash, we leveraged Visa's and the finalists’ robust network. We created a content template for stakeholders to share with their network on LinkedIn all with careful consideration for cultural differences in the different regions across the globe.
Created catchy and succinct video ads to promote on TechCrunch’s LinkedIn.