RushCard
+14% in brand sentiment from Leading social media strategy and implementation
Overview
RushCard is a prepaid debit card product created by Russell Simmons in 2003 to help lift millions of Americans up and out to a more financially secure and free future. Green Dot acquired RushCard in 2017.
Goal
Elevate the perception of RushCard. Create content rooted in the affinities of our cardholders. Build a social community that mirrors the voices and faces of the customers and builds loyalty and satisfaction.
Approach
Affirm our customers that they can achieve the lifestyle they set out to do. Show an aspirational lifestyle that is still attainable. Demonstrate respect for the brand’s voice and identity. Stay attuned to daily events and topics that are appropriate to the community. Provide a series of financial tips for customers to reach financial freedom.
Work Sample
Product Education
Creatively show RushCard as the millennial card of choice.
Culture
To seize trends and capture the aspirational lifestyle our members celebrate and strive to reach, we are connected to daily topics and trends and participate in the conversation where it’s appropriate.
Credibility
As a financial service, we continue to provide relevant and actionable advice to the community.