Optimate Inc. | Baron & Amadeus Eyewear

achieved less than $0.04 cost per website visit from Facebook ads.

Unmatched success heading marketing, leading to extension of distribution contracts.

Overview

With over 20 years of experience, Optimate’s mission is to provide Latin American countries with the finest value eyewear.

Goal

Refresh the current B2B marketing system and implement new ways to reach distributor leads in addition to trade shows and increase sales for the current distributors.

Approach

While working with Optimate’s Latin American wholesale partners, I researched each of the ten countries’ target markets, social norms, and product influencers. My research identified the advertising needs of each country. My team and I then use the information to create paid ads associated with each market and consumer base. Without understanding Spanish or any prior work experience in Latin America, the paid ad campaigns led to our international business partners extending our distribution contract.

Work Sample

I attended the Virtual Expo trade show and tried on Google Glass.

Newsletters are distributed regularly to domestic and international distributors to highlight reasonably priced fashionable frames.