Green Dot Network: Retail

+37% social engagement through +100 paid social media campaigns annually for 13 retail partners

Overview

Green Dot Network is the #1 debit card offering with over 90,000 retail locations. Consumers can deposit, pick up cash, pay bills, and send money through those retailers.

Goal

Maximize ROI in the retail network and increase card signups by driving retail foot traffic.

Approach

Activate paid social awareness campaigns to drive retail promotions targeting regional traffic. Partner with relevant influencers who are known to review specific retailers to increase brand trust and card activation.

Work Sample