Green Dot Corporate Branding with Social Media

+245% year over year increase in followers on linkedin.

Overview

Green Dot Corporation (NYSE: GDOT) is a financial technology and registered bank holding company committed to transforming how people and businesses manage and move money and making financial wellbeing and empowerment more accessible.

Goal

Position Green Dot as the industry leader to generate demand for B2B BaaS and to manage and improve its online reputation.

Approach

Showcase Green Dot corporation’s company initiatives, values, culture, and thought leadership.

Partnerships

Google Pay and Apple Pay Cash

Employee highlights

Highlight thought leadership by best-in-class executives.

Awards

Increase employee morale by celebrating the accomplishments of company product offerings.

company culture and employee activities

Highlight cultural celebrations and employee activities to boost company culture.

Company in the media

Showcase Green Dot as a leader in the fintech industry to generate leads and turn employees into brand advocates.

important company statements

The scope involved market-shifting news and important statements reaffirming corporate identity.