Green Dot Banking-as-a-Service

leverage social media for white-label partner programs to meet a +10% growth goal

Overview

Green Dot’s Banking-As-A-Service is the only platform that provides an integrated bank, program management, and enterprise-grade APIs.

Goal

Generate B2B leads interested in white labeling the company’s BaaS platforms.

Approach

Activate lead generation paid social campaign showcasing case studies of PayPal, Apple Pay Cash, RapidPay, etc. Promote BaaS and thought leadership events on LinkedIn.