CRG Sports
Overview
CRG Sports focuses on producing and selling motorcycle helmets, goggles, cross-country goggles, and ski goggles.
Goal
I was hired to create a general brand style guide for CRG Sports that can be easily implemented and streamlined across different projects.
Approach
I created a brand style guide with all brand information in one place. That way, the internal team can answer any branding and promotions questions, including logos, typography, color information, tone, and personality.