bossbabe™
Overview
bossbabe™ is an online community for ambitious women to come together and up-level their careers through online programs in social media, influencer marketing, and content marketing.
Goal
To identify ways to help the brand champion other social media platforms like TikTok and Pinterest without completely reinventing the wheel.
Approach
I conducted a social media audit across all social media platforms and provided recommendations on repurposing existing Instagram posts to TikTok and Pinterest, creating unique brand reels, and making recommendations to the existing bio and KPI tracking.