The Unlimited Cash Back Visa Debit Card
+18% brand sentiment & reached 5mm prospects on social media
Overview
The Unlimited Cash Back Visa Debit Card was launched to help Americans build savings while they spend. To expand the target market without the risk of losing the current consumer base, the company launched a 360 brand refresh and made banking exciting.
Goal
Social media aims to increase brand sentiment, product interest, account activation, and direct deposit sign-ups.
Approach
Launched “Spend Like Normal and Save Up Like Crazy” and “#worthsavingfor” campaigns. Used trendy graphics, gifs, filters, and a spread of macro and micro-influencers to deliver the brand personality and mission. The goal is to appeal to the audience’s sense of humor and create a positive association between saving while they spend and the Green Dot brand. Connect the Ellen Show integration on social media to maximize the partnership and viewer experience.
Work Sample
Product launch and influencer activation
To launch the product with a major buzz and credibility, we worked with close to 100 social media influencers and Tonya Rapley, an influential finance expert, to amplify reach and support the product messaging.
Influencer activation to build sentiment and momentum for card signup.
product education
We appeal to the audience by leveraging trendy memes and illustrations to demonstrate how Green Dot Bank can add value to their lives and wallets.
powerful partnerships: the ellen degeneres show
With the Ellen DeGeneres Show partnership, Green Dot has been able to leverage the show’s audience and drive additional reach and engagement to new potential customers.
Financial education
Build trust with our audience through social media to engage with meaningful and culturally relevant content while finding financial solutions.
A post to connect with the community and reflect on how many people are experiencing financial hardship due to the pandemic.
During the national lockdown in the US, there were many stay at home trends circulating and one of which were tie dye shirts. The design connects the element to stop the users scroll while sharing useful personal finance tips.
media integration
We leveraged Refinery 29’s audience to share the product benefits in a trendy, digestible way.
