anda™ Bank Account

+389% Reach & +506% engagements within 2 months.

Overview

The anda Bank Account kickstarts customers’ journey to financial freedom by creating a bridge between everyday banking and the frontier of cryptocurrency, managed all in one app. The company strives to help the Latino population boost wealth with a cryptocurrency-centered rewards program.

Goal

Drive brand awareness and consideration for the anda Bank account. The repeat visibility and engagements will generate demand interest and credibility on the top funnel.

Approach

Our social media posts reflect real people doing real things and showing genuine emotions.

• Authentically show Latino people and culture.

• Nurture community and connection while intertwining key moments that depict togetherness.

Work sample

Artist highlight collaboration

I repackaged an artist highlight video into two short-form videos on social media to highlight Latinx Excellence and communicate the company’s vision. The videos received an organic combination of 37,000 views.

audience representation

To embrace people, place, and culture, we included real people with authentic desires and celebrated life events. One aspirational social media post example highlights a strong Latina achieving financial wellness with cryptocurrency.

Generating two-way conversations is essential to forming connections between brands and customers. For example, a social media post with a “this or that” question prompts the image to invite community conversations.

The goal is to connect culture and product values without overwhelming the audience with the required compliance language.

The moves NFT Marketplace project

I mapped out the MOVES NFT Marketplace campaign launch for social media, including prelaunch, launch, and cross-promotion collaborations.

The concept of showing a popup gif of different NFTs was highly praised, resulting in the executives’ decision to implement the treatment across all marketing touchpoints, including email, display, and landing page.

product

To delicately communicate sales without bombarding the audience with advertisements on social media, anda’s social post connects both product messaging and culture in a friendly matter.

Provide resources

Social media is a place for communities to form and connect. Giving people the personal finance information they need will increase positive sentiment and organic engagements.